Sorry to spoil a good story. Here are the facts:
New Zealand has a population 4.43 million (March 2012) meaning that the "massive" figures account for just 0.89% of our population.
"New Zealand's net loss of migrants in the March 2012 year was due to a highest-ever net loss of 39,500 people to Australia. Annual outflows to Australia have been at record levels since the November 2011 year. The previous high of 35,400 was reached in the December 2008 year. The latest annual figure resulted from 53,200 departures to Australia (also a record), offset by 13,800 arrivals from Australia. In both directions, most migrants were New Zealand citizens." (Source: Dept of Statistics, March 2012)
It reads quite differently when you strip away the emotive media language.
It's critically important to realize the maths behind the figures plays a part. As the population in New Zealand increases, expect these records to be broken again and again. That's part of growth. All the nett numbers get bigger. This truth hardly ever gets reported, rather the figures are dressed up in the media with emotive hype.
What I think is pertinent is to take note that in the 12 months to March 2012, 99.11% of New Zealanders DID NOT move to Australia.
There are plenty of opportunities here in NZ. Most of our work in for New Zealand enterprises, though we do some work for clients on the 'other' side of the Tasman - and at least for our work (Marketing/websites etc) it doesn't really matter where we are located - so long as we have a good understanding of the markets targeted.
And, like the vast majority of New Zealanders, we are not moving to Australia in the foreseeable future.
Bruce Hudson
http://www.gantt.co.nz
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