The title says it all, and like starting any enterprise I have great thoughts of where this could go - committing words to a blog. Of course this being my first post is the beginning, and I am slotting it in between jobs, as I eat lunch at my desk.
For some reason, I'm thinking about a quote: "If it is to be it is up to me" - appropriate given the subjective perspective of blogs. That quote I first heard in the mid 1980s - and it was at a networking meeting with an organization called SWAP. A quick Google reveals the quote above was by William H. Johnsen - I'm afraid I don't know much about him - but have gained benefit from his quote for years. (Thanks William!).
It seems I have been doing involved with marketing a long long time - but not as long as some people I know - and yes - things have changed. So much of marketing in online now - while the underlying principles are the same, there is more emphasis on the instant - being able to look stuff up NOW - and as that something often is a product or a service - marketing has become all about serving that desire.
It's my observation that there is considerable development with most companies to develop their online basics. To take advantage of smart websites and massage their online profile in ways that benefit their bottom line. And that's why I am here.
My hope (of course!) is while I do this, some benefit is gained by the readers.
Welcome!
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